Privacy policy

This policy explains how Apex Tracking Group Ltd ("we", "us") handles your personal data when you use the Apex Tracking app and website. We are the data controller for the personal data described here: a company registered in England and Wales (company number 17001175), registered office 10 Greenhill Close, Tamworth, B77 1NA, United Kingdom. You can reach us about your data at info@apex-tracking.co.uk.

What we collect

• Account details — the email address and sign-in credentials you use to create and access your account.
• Vehicle location data — GPS position, ignition state, speed and related telemetry sent by the tracking device you install in your vehicle. This is the core of the service: it powers the live map, alerts, safe zones and trip history.
• Vehicle details — registration and vehicle information you add, including details retrieved via DVLA vehicle lookup.
• Device push tokens — an identifier for your phone so we can deliver push notifications, including critical anti-theft alerts.
• Subscription data — your plan and subscription status, processed by our payment provider, Revolut. We never see or store your full payment card details.
• Order enquiries — when you submit the order form on our website or call our enquiry line: your name, email address, phone number, vehicle postcode, the package you're interested in, your vehicle's make, model, year and fuel type, and anything you add in the message field.
• Tracker orders — when you buy a tracker package through our online checkout or a payment link we send you: your name, email address, phone number, delivery address and what you ordered. Payment is taken by our payment provider, Revolut — we never see or store your full card details.
• Support correspondence — emails you send us.

What we use it for

• Providing live tracking, alerts, safe zones and trip history.
• Sending push notifications you have enabled, including critical anti-theft alerts.
• Managing your subscription and entitlements.
• Handling your order enquiry and fulfilling tracker orders — checking installation coverage and suitability for your vehicle, replying with payment details, taking payment through Revolut, and arranging delivery or installation.
• Responding to support requests.
• Keeping the service secure and preventing misuse.

We rely on the performance of our contract with you as the lawful basis for processing needed to run the service — including steps you ask us to take before a contract is formed, such as handling an order enquiry — and on our legitimate interests for security and service improvement. We do not sell your personal data and we do not use it for third-party advertising.

Whose location is tracked

The service tracks vehicles, not phones. You must only use Apex Tracking on vehicles you own or have legal authority over, and you are responsible for informing anyone else who drives a tracked vehicle that tracking is in place.

Who we share data with

• Google Firebase — authentication, our backend database and push notification delivery.
• Revolut — payment processing for both your tracker purchase and your monthly subscription, through our online checkout. Revolut collects your card details under its own terms and privacy policy, and we share your name, email address, phone number and delivery address with it for each order. We never see or store your full card details.
• Resend — the email delivery provider we use to send order-enquiry notifications and service emails.
• Google Analytics — website statistics, only if you accept analytics cookies (see "Cookies and analytics" below).
• RS Connect — our installation partner. For Apex Pro Install enquiries we share your vehicle details and postcode to confirm a professional installation is possible and, if you go ahead, your contact details to arrange the appointment.

These providers process data on our behalf and may store it outside the UK; where they do, transfers are covered by appropriate safeguards such as the UK Extension to the EU–US Data Privacy Framework or standard contractual clauses.

Cookies and analytics

Our website uses a small amount of storage on your device that it needs to work: remembering your cookie choice, and keeping you signed in to your account and checkout. These are strictly necessary, so we don't ask for consent to them.

With your consent, we also use Google Analytics to understand how people find and use the website — for example which pages are visited, how long for, roughly where visitors are in the world, the type of device and browser, and which sites or social posts sent them to us — and whether a visit led to an enquiry or an order. This helps us improve the site. Google Analytics sets cookies named _ga and _ga_<ID>, which last up to two years. It doesn't store your IP address, and we've turned off its advertising features, so this data isn't used to show you ads. We keep analytics data for up to 14 months. Google processes it on our behalf and may do so in the United States, covered by the safeguards described above.

Google Analytics stays off unless you choose Accept in the cookie banner. You can change your mind at any time with Cookie settings at the bottom of every page; choosing Reject removes the analytics cookies. The legal basis is your consent.

How long we keep it

We keep your account data and vehicle history while your account is active. If you delete your account or ask us to, we delete your personal data unless we're required to keep it for legal reasons.

Order enquiries are kept for up to 12 months from our last contact with you and then deleted. If you become a customer, we keep your order records for as long as we need them for the order, warranty matters and our legal obligations, such as tax and accounting rules.

Your rights

Under UK GDPR you can ask us for access to, correction of, or deletion of your personal data; ask us to restrict or object to processing; and ask for your data in a portable format. Contact us at info@apex-tracking.co.uk to exercise any of these. You can also complain to the Information Commissioner's Office (ico.org.uk).

Contact

Questions about this policy or your data: info@apex-tracking.co.uk.

Changes to this policy

If we make material changes we'll update this page and the date at the top, and where appropriate notify you in the app.